ABOUT
Deena Siegelbaum Consulting is a full-service marketing and public relations agency founded in 2017 in the New York City area.
I am passionate about bringing stories to life, and my work is custom to meet the needs of my clients. With 20 years of experience in lifestyle communications under my belt, I have worked with well-regarded specialty food brands, retailers, restaurants, chefs, fast casual concepts, e-commerce businesses and non-profit organizations. For several years, I was the VP of Marketing at Murray’s Cheese, helping to open hundreds of Murray’s shops across the country through a supermarket partnership with Kroger while leading brand development of the company’s suite of businesses. Prior to my global cheese adventures, I led communications at Slow Food USA, working alongside sustainable food producers, advocates and educators throughout the world. And most recently, I was an account director at MLC, a boutique PR agency where I worked with il Buco, Eli Zabar's restaurants and markets, Counter Culture Coffee, Chef JJ Johnson, Chef Galen Zamarra, Fleishers Craft Butchery, Tarallucci e Vino and Mouth.com. I enjoy providing pro-bono PR services for non-profits and currently sit on the board of North Shore Holiday House, an organization that provides a free and empowering summer camp experience to underprivileged girls. I’m a Chicago native, an enthusiastic home cook and baker, traveler, beach bum and mom to two fun-loving boys and one rambunctious dog.
TESTIMONIALS
“Deena and I worked as colleagues at Murray’s for 5 years during a period of rapid growth and transformation for our national business. I was always impressed with her ability to stay grounded, focused, and strategic while working tirelessly to build new structures and processes during rapid growth. Two years ago, I was thrilled to bring her back to Murray’s in a consultant capacity. Deena’s years of experience both in-house, agency-side, and now as head of her own company, translate into a strategic, dynamic, and entrepreneurial approach. In her current work with Murray’s, she leads us to think big picture strategy, while simultaneously partnering with our teams for creative press-event brainstorms, and on-the-ground execution. Throughout the challenges of 2020, Deena was a trusted collaborator not only for our PR needs, but also as a strategic sounding board for brand decisions, and internal communications. She is measured, thoughtful, and invested in the growth of our business. She integrates seamlessly with our teams, partners with me to strategize in times of crisis, and is always willing to offer a smart, third-party perspective. Deena is a joy to work with, a voice of steady reason, and dynamic in her ability to work strategically across companies of all sizes. I recommend her highly!”
“An advisor you want in challenging moments, Deena is an absolute pleasure to work with. Incredibly reliable, she consistently delivers measurable results while approaching all projects with grace and tact.”
“Deena has done a tremendous job by helping me get my name out there and gain national exposure in the hospitality world. She helped us hone and deliver a consistent message about our restaurant experience and I am still seeing the rewards of this effort today.”
“If I were to think of one word when I think of Deena, it would be “integrity.” She is an innately positive and kind person, who truly cares about doing the right thing and doing things well. She is a skilled, thoughtful and intelligent publicist who always has her clients best interests at heart and is a joy to work with.”
“We adored working with Deena – she’s always gone above and beyond, and has brought intelligence, instinct and great taste to the job. Deena has been like an extension of our company – it always felt like she was just in the next room.”
“Deena is tenacious, extremely hard working and uniquely positioned — unlike many consultants who are merely advisory, Deena brings the experience of real work in the trenches in PR, marketing and communications strategy.
I had the great fortune to work with Deena for several years at Murray’s Cheese. She joined Murray’s at a time of explosive growth, both in the depth and complexity of our New York businesses, and in our national licensing partnership with Kroger supermarkets. The challenge of being an established brand is keeping people interested - we saw that press and consumers thought they know who we were and what we could do for them. Deena was extremely creative and nimble in her ability to continually reposition Murray’s relevance and innovation, resulting in excellent and frequent story placement.
Simultaneously, Deena guided the marketing and communication of the Murray’s brand and mission in dozens of remote national markets, many of which had never heard of us, and didn’t think of cheese or New York as relevant. From supermarkets in Dayton, Ohio to Marietta, Georgia, Deena kept the soul of our brand alive, so that we could improve the lives of thousands of new consumers.”